Market Your Website
Marketing your web site is a never ending process. We work hard to make your website findable and we use a prioritized approach to make that happen. Once users find you, we make it easy for them to find their desired content.
Findability Techniques
We use findability techniques that:
- Make it easy for folks find your website
- Once they arrive, help them find what they seek
- Encourage return visits
Together we’ll evaluate your unique goals and develop a findability strategy that enables you to reach your desired audience. Prioritizing our techniques will enable us to focus on the things that will provide the greatest impact for your site.
The number one factor leading to strong findability is the creation of well-written original content that is relevant to your audience. The second factor requires identifying the keywords and placing them strategically within your markup. You will also work hard to obtain inbound links to promote your site on other sites.
A Prioritized Approach
As your website developer we’ll take many actions to maximize visits to your site. We help you prioritize by defining a multi-tiered list of techniques to reach your target audience. The key techniques include:
Step 1
- Create well written, original content that fills a niche and is relevant to your audience
- Research target keywords and place them in strategic locations within your markup
- Use semantic, standards compliant code
- Meet accessibility guidelines to ensure content is legible to search engines
- Create predictable, search engine friendly URLs
- Create inbound links where possible and promote your site on other sites
- Notify major search engines of your sitemap file
- Create custom 404 pages to get users back on track
- Create an HTML sitemap page to help users and search engines navigate your site
- Ensure JavaScript and Flash content do not present roadblocks to search engine indexing
- Analyze your traffic and find ways to increase it
Step 2
- Add a local search engine to your site
- Use microformats to make contents such as events and contact info portable
- Create a blog that notifies major ping services of new content
- Syndicate content with RSS feeds where possible
- Promote viral exchanges of your content
- Optimize site performance for efficient indexing
Step 3
- Build and utilize a mailing list
- Consider creating Google AdWords, MSN Bing, and Yahoo campaigns to create immediate traffic
- Promote your site offline with print, television, and radio advertising
